WhoSentWhat.com is a design inspiration website for emails that showcases email designs from different brands, topics, and use cases.

I started this project as many OnVoard and RenderKu customers uses email marketing and often need inspiration for designing beautiful emails. 

These are actual screenshots of live running websites, not design prototypes)


Industry Verticals

  • Email Marketing

  • Design Inspiration



How to use?

Search Email Designs by Tags

With WhoSentWhat, marketers can easily search for email designs from over more than 40 different use cases such as free shipping, abandoned cart, birthday, early access, low stock, last chance, best sellers etc.


Search Email Designs by Brands

They can also study emails from individual brands. This could be brands from similar verticals.


Search Email Designs by Topics

Beyond that, they can also search for emails based on categories or topics relevant to their business.


How it works?

  1. First I setup an email inbox and manually subscribe to newsletters from all the big brands.

  2. Next I use API to parse and read the email content from the email inbox.

  3. Automatically take screenshot of each emails with serverless puppeteer.

  4. Automatically tag and categorize email based on email content using various fast and cheap techniques such approximate string matching. For more complex tasks, it uses openai.

  5. Once it's done, email designs will be available to users. Users can even register an account to save the emails they like.

  6. For promotion, our app integrates with social platforms like Pinterest, Twitter and Instagram to periodically post new email designs to our social accounts. For example, our Pinterest profile showcases email designs for different use cases.


Tech Stack

  • Django and Postgres for Backend

  • React and NextJS for Frontend

  • Puppeteer on Google Cloud Functions for generating screenshots.

  • Cloudflare R2 for storage

  • Ansible for Devops

Source code is still available.


Why I shut it down?

This is a set and forget project.

I left it running automatically for 1 year completely hands-off and it wasn't getting much organic traffic despite the backend frequently posting new email designs on social media like pinterest.

Without much organic traffic, it won't be able to drive much ad revenue. Decided to shut it down as I was paying for the server cost for a year without any revenue.


Screenshots

Some other screenshots of the live running sites before it was shut down.


Home Page


Free Shipping Emails